91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the huge effect user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Reviews Posted On Twitter Can Help Improve Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the vast majority of consumers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When customers have to choose a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of many that illustrate the value of online scores. Now that news of customer fulfillment travels this fast, keeping your customers delighted is more important than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with an ideal five star score.

Source: Brightlocal

Just 6% Of Customers Don't Trust Consumer Reviews At All

According to customer review statistics, a whopping 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your consumers creates trust. Even something like responding to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs