30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Communicating with your customers creates trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you may anticipate, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as guidance from friends and family.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and ranking data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

70% Of Customers Choose To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the vast majority of consumers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Give A Review

More than a 35% would submit a review to inform others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Shoppers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, individuals prefer to read reviews on their phones.

Source: Statista

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads select to take notice of clients' recommendations online.

Source: Statuslabs

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers visit Yelp monthly. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal