53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review stats, a tremendous 19 percent of customers always trust online reviews and never a purchase without reading reviews first.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Given that the vast majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82 Percent Of Consumers Go To Review Websites Because They Want To Purchase A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall rating.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center