61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 companies have excellent and exceptional rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all clients to give a review on their company.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation does not impact just the clients. Prospective team members also look at ratings and read reviews.

Source: Deloitte

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'really often'.

Source: Trust You

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal