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67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when clients have to choose a service provider.
Source: DemandGenReport
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Because the huge bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
If A Company Manages To Resolve Problems Quickly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company
Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Company
This stat is among numerous that show the significance of online rankings. Now that news of customer satisfaction travels this quick, keeping your consumers pleased is more important than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked only for services with a best five star ranking.
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online scores stats, we discovered that a business needs to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read many more reviews to get an idea of how the business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
89% Of Individuals Like To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, individuals prefer to read reviews on their mobile phones.
Source: Statista
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an unassailable effect on consumers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
More Than Half Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
86% Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal