77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews typically bring the same weight as guidance from friends and family.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

77% Of Clients Would Most Likely Post A Review If They Were Asked

More than a 35% would do it to advise others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users explain your product or service, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

83% Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

89% Of Customers Browse A Companies Replies To Reviews

Not only do most shoppers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Google Represents 57.5% Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings data, we learnt that a company needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone