63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Definitely Submit A Review

More than a 35% would submit a review to notify others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

89% Of Shoppers Choose To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, consumers prefer to read reviews on their cell phones.

Source: Statista

Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

The Typical Review Length Has Become 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now know why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your clients establishes trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a massive effect on their decision when customers have to pick a solution provider.

Source: DemandGenReport

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential customers are searching for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel