74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings stats, we discovered that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Individuals Want To Read Reviews On Their Smart Devices

Be it through an app or a mobile web browser, folks prefer to read reviews on their smart phones.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There's no skirting around it. Customers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as guidance from family and friends.

Source: Brightlocal

77% Of Customers Would Likely Leave A Review If They Were Asked

More than a 35% would leave a review to educate others about their customer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the vast majority of consumers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal