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67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When clients need to choose a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Overall two-thirds of companies have excellent and awesome ratings. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
The Average Review Length Has Become 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats reveal the basic popularity of a website can only presume when it pertains to trust.
Source: Review Trackers
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies actually make use of them.
Although we now understand why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
83% Of All Younger People Were Asked To Post A Review Recently
Of those asked, 80% of customers did post a review. In general, companies have asked 66% of all consumers to post a review on their business.
Source: Brightlocal