Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Customers Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, clients prefer to read reviews on their mobile phones.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation does not impact simply the clients. Prospective employees likewise look at rankings and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Most Likely Submit A Review

More than a 35% would submit a review to advise others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact use them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

83% Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads pick to take note of clients' recommendations online.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone