If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of lots of that show the significance of online ratings. Now that news of consumer fulfillment travels this quick, keeping your clients delighted is more crucial than ever.

57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star ranking.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

The Average Review Length Has Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your customers establishes trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers go to Yelp each month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

95% Of Disappointed Customers Will Go Back To A Business If A Business Manages To Solve Problems Quickly And Efficiently

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a doctor or a lawyer.

Young people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs