Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those exact same clients are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

The Typical Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would submit a review to advise others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

83% Of All Younger People Were Invited To Give A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still require consumer reviews. There is no way around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Service

This stat is among lots of that show the importance of online scores. Now that news of client fulfillment travels this quick, keeping your customers delighted is more crucial than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a best five star rating.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra