60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies really utilize them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Business

This stat is among lots of that show the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your clients delighted is more vital than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star ranking.

Source: Brightlocal

More Than Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

77% Of Clients Would Certainly Submit A Review If They Were Asked

More than a 35% would post a review to educate others about their client encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to pay attention to consumers' suggestions online.

Source: Statuslabs

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general popularity of a site can only go so far.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation doesn't impact simply the clients. Potential employees also look at rankings and read reviews.

Source: Deloitte

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks