15% Of Visitors Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective clients won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now know why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Service

This stat is one of many that highlight the significance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57 percent of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for services with a best five star ranking.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Clients Read A Businesses Feedback To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation does not impact simply the customers. Potential team members also look at rankings and read reviews.

Source: Deloitte

95% Of Disappointed Customers Will Return To A Company If A Business Makes An Effort To Resolve Problems Rapidly And Efficiently

Customers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc