67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients need to choose a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Just 6% Of Customers Do Not Trust Client Reviews At All

According to client review statistics, a massive 19% of consumers always rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

People Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Consumers Would Most Likely Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did submit a review. In general, businesses have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You