United States Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and awesome scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

The Majority Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Because the large bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as recommendations from family and friends.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Majority Of Customers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is among numerous that illustrate the significance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your customers delighted is more important than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with an ideal five star ranking.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, customers prefer to read reviews on their mobile phones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias