67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly generally flourish, review sites help make certain of that.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings data, we learnt that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as guidance from loved ones.

Source: Brightlocal

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Service

This stat is among numerous that show the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your clients happy is more important than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with a best five star rating.

Source: Brightlocal