Customers Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your services or product, the more money you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When consumers have to pick a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now know why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Google Accounts For 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of possible consumers won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million consumers visit Yelp each month. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your clients builds their trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still require customer reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

USA Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Company

This stat is one of lots of that show the value of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with an ideal five star ranking.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone