95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really often'.

Source: Trust You

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Buyers Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, folks choose to read reviews on their cell phones.

Source: Statista

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of prospective consumers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers well usually prosper, review sites help make certain of that.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really make use of them.

Although we now understand why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider