30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your customers develops trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews generally bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews go on without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social reviews data, Facebook affects over half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when customers have to select a service provider.

Source: DemandGenReport

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores data, we discovered that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Business

This stat is among many that illustrate the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for businesses with an ideal five star score.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually use them.

Although we now understand why client reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers