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The Average Review Length Has Become 65% Much Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
95% Of Unhappy Customers Will Return To A Business If A Business Takes Care Of Problems Rapidly And Efficiently
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online scores data, we discovered that a business requires to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated material has an indisputable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
More Than Half Of Customers Aged 25-34 Gave Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Typically, 142 million customers check out Yelp monthly. This is as good a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
89% Of Customers Want To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile devices.
Source: Statista
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
70 Percent Of Customers Prefer To Discover A Business Through Reviews And Short Articles, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal