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The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
83% Of All Younger Customers Were Invited To Post A Review Recently
Of those invited, 80% of consumers did leave a review. Overall, companies have asked 66% of all customers to give a review on their business.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of potential customers won't even consider working with a company they can't find viewpoints about.
Source: Statuslabs
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an indisputable impact on customers.
If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social media reviews stats, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When consumers need to select a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone