95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

70% Of Customers Prefer To Find Out About A Business Through Reviews And Posts, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

77% Of Customers Would Likely Give A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Usually, 142 million consumers check out Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Most Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95% Of Unhappy Clients Will Go Back To A Business If A Company Deals With Issues Quickly And Effectively

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation doesn't impact simply the consumers. Prospective employees likewise look at ratings and read reviews.

Source: Deloitte