64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp every month. This is as great a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

89% Of Customers Browse A Companies Feedback To Reviews

Not only do most shoppers check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation doesn't affect just the customers. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.

Source: Review Trackers

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Average Review Length Has Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients

24% of US shoppers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal