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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
73% Of Customers Think Written Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the potential clients are looking for. Practically a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a legal representative or a doctor.
Younger people (age 18-35) are a lot more inclined to work with an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact use them.
Although we now know why client reviews are so effective, many businesses apparently do not.
Source: LsaInsider
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and ranking data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
The Average Review Word Count Has Become 65% Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an indisputable effect on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to client review stats, a whopping 19 percent of customers constantly rely on online reviews and never a purchase without reading reviews initially.
Source: Statista