72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require consumer reviews. There is no other way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get an idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You

Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores statistics, we found out that a business needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

Reviews Published On Twitter Can Boost Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

89% Of Clients Review A Companies Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone