Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Customers Prefer To Discover A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still require consumer reviews. There is no other way around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Corresponding with your consumers creates trust. Even something easy like responding to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably typically flourish, review sites help make certain of that.

Source: Statuslabs