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83% Of Consumers Don't Rely On Advertising
The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to pay attention to consumers' suggestions online.
Source: Statuslabs
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now understand why consumer reviews are so effective, many businesses apparently don't.
Source: LsaInsider
Reviews Published On Twitter Can Boost Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
If They Were Asked, 77% Of Clients Would Most Likely Give A Review
More than a 35% would do it to notify others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to leave a review to help other individuals with their choice making process.
Source: Podium
Clients Might Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat customers well usually succeed, review websites help ensure of that.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews All Over The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
The Majority Of Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they realize the huge impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine