89% Of Consumers Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, everyday people choose to read reviews on their smart phones.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Service

This stat is one of numerous that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers happy is more important than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with a best five star score.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

The Average Review Length Has Become 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

67% Of Customers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a massive impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

89% Of Consumers Browse A Companies Responses To Reviews

Not only do a lot of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal