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More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Customers Read A Companies Reactions To Reviews
Not only do many individuals read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated material has an unassailable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made quickly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook affects the majority of users' purchase choices.
Facebook reviews stats reveal that four out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general appeal of a website can only presume when it concerns trust.
Source: Review Trackers
Consumers Could Spend 31% More With A Business That Has Great Reviews
Pay attention to this fact. The better other users explain your service or product, the more money you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
30% Of Clients Feel Favorable To A Company Which Answers Online Reviews
Communicating with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you might anticipate, customers who feel this way are going to spend more money with a business.
Source: Statuslabs
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal