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64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6% Of Consumers Do Not Rely On Client Reviews At All
According to consumer review data, a tremendous 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Ads
Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
If They Were Asked, 77% Of Consumers Would Most Likely Submit A Review
More than a 35% would submit a review to notify others about their client experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their choice making process.
Source: Podium
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
82 Percent Of Consumers Visit Review Sites Because They Wish To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Product Or Services.
Users come because they have actually currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
The Average Review Word Count Has Become 65% Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
83% Of All Young Customers Were Invited To Post A Review Recently
Of those invited, 80% of clients did submit a review. Overall, businesses have asked 66% of all consumers to give a review on their business.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'very influential'.
To show the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center