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91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Regardless of how enticing your marketing is, you still require customer reviews. There's no way around it. Clients are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.
Although we now understand why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
77% Of Users Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center