More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation doesn't affect just the consumers. Prospective team members likewise take a look at ratings and read reviews.

Source: Deloitte

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

If A Company Deals With Issues Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Company

Customers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a physician.

Young people (age 18-35) are even more likely to employ an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

United States Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers visit Yelp on a monthly basis. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as guidance from friends and family.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of companies have exceptional and awesome rankings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal