70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general appeal of a site can just go so far.

Source: Review Trackers

A Lot Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking really helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

89% Of Individuals Want To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, people today prefer to read reviews on their smart phones.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this statistic. The more detailed other users describe your services or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

89% Of Customers Browse A Businesses Responses To Reviews

Not only do many customers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Generally, 142 million consumers visit Yelp on a monthly basis. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Reviews Published On Twitter Can Boost Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal