Because They Desire To Buy A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Sites.

Users come because they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that show the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients pleased is more important than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for companies with a best five star rating.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the general popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

Only 6 Percent Of Customers Don't Rely On Client Reviews At All

According to consumer review statistics, a massive 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

People Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews typically carry the very same weight as guidance from family and friends.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Corresponding with your clients establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of possible customers won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs