89% Of Shoppers Want To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

The Majority Of Consumers Aged 25-34 Posted Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Given that the huge bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

If A Company Makes An Effort To Solve Issues Rapidly And Effectively, 95% Of Disappointed Consumers Will Return To A Business

Consumers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

89% Of Consumers Read A Businesses Feedback To Reviews

Not only do many shoppers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews remain without a response. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would post a review to inform others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You