30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your consumers creates trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Because They Want To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Review websites are places that customers go to get the facts about a item, business or service . Users come since they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

More Than Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be customers are searching for. Almost a 3rd of customers state composed reviews are the only feature that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

77% Of Clients Would Most Likely Give A Review If They Were Asked

More than a 35% would leave a review to educate others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of companies have excellent and outstanding ratings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking actually helps your overall rating.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal