63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users explain your service or product, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

15 Percent Of Visitors Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of prospective customers will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you provide them an excellent experience.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Usually, 142 million customers go to Yelp monthly. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Majority Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of many that highlight the value of online rankings. Now that news of customer satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for businesses with a best five star ranking.

Source: Brightlocal

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%

User review statistics show the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When consumers need to pick a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport