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The Majority Of Individuals Aged 25-34 Wrote Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a website can only go so far when it concerns trust.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
83% Of All Younger Buyers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did leave a review. In general, companies have asked 66% of all clients to post a review on their business.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
Customers Might Spend 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users explain your service or product, the more cash you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
United States Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews
Staying connected with your clients establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
If They Were Asked, 77% Of Consumers Would Probably Leave A Review
More than a 35% would leave a review to educate others about their consumer experience and 24% would probably direct their review to the business itself.
Over a 26% would want to give a review to help other individuals with their choice making process.
Source: Podium
Reviews Published On Twitter Can Grow Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
83% Of Customers Don't Trust Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of consumers' recommendations online.
Source: Statuslabs