91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as suggestions from loved ones.

Source: Brightlocal

More Than Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is among many that illustrate the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your clients delighted is more crucial than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked only for companies with a best five star ranking.

Source: Brightlocal

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

95% Of Unsatisfied Clients Will Go Back To A Company If A Business Makes An Effort To Solve Issues Rapidly And Effectively

Clients don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores statistics, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Clients Could Spend 31% More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

15% Of People Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of potential clients won't even think about working with a business they can't find opinions about.

Source: Statuslabs

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.

Although we now understand why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone