More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Customers Don't Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

89% Of Customers Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, customers prefer to read reviews on their cell phones.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your consumers develops trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews stay without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the potential customers are trying to find. Practically a third of customers state written reviews are the only function that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients honorably normally prosper, review sites help make sure of that.

Source: Statuslabs

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider