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Only 6% Of Consumers Don't Trust Customer Reviews At All
According to customer review stats, a tremendous 19% of customers always trust online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Many Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall score.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick an attorney or a physician.
Young people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the would-be clients are looking for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
United States Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
Google Represents 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management stats suggest a company's reputation doesn't affect simply the customers. Potential employees likewise take a look at rankings and take a look at reviews.
Source: Deloitte
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat clients fairly typically succeed, review sites help make sure of that.
Source: Statuslabs