Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really utilize them.

Although we now know why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

95% Of Dissatisfied Clients Will Return To A Business If A Company Makes An Effort To Fix Issues Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When customers need to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

The Majority Of Individuals Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Practically a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers visit Yelp each month. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Customers Choose To Discover A Business By Means Of Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would post a review to notify others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

89% Of Clients Browse A Companies Responses To Reviews

Not only do many consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as advice from friends and family.

Source: Brightlocal