67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When customers need to select a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

If A Company Manages To Solve Problems Quickly And Efficiently, 95% Of Disappointed Clients Will Return To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There is no way around it. Customers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and score statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US shoppers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a lawyer or a medical professional.

Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

American Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

The Average Review Word Count Has Become 65% Much Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

89% Of Clients Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, consumers choose to read reviews on their mobile devices.

Source: Statista