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64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6% Of Consumers Do Not Rely On Customer Reviews At All
According to client review stats, a tremendous 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.
Although we now know why customer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
77% Of Clients Would Certainly Submit A Review If They Were Asked
More than a 35% would post a review to notify others about their consumer encounter and 24% would probably direct their review to the company itself.
Over a 26% would be willing to submit a review to help other people with their choice making process.
Source: Podium
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
US Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as recommendations from friends and family.
Source: Brightlocal
Over Half Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get a clear view of how business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal