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61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two thirds of companies have great and outstanding ratings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and score stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online scores data, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to focus on consumers' recommendations online.
Source: Statuslabs
90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website
Normally, 142 million customers check out Yelp each month. This is as excellent a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
82 Percent Of Customers Go To Review Sites Because They Wish To Acquire A Service Or A Product And Wish To Get The Facts About The Businesses Services And Products.
Users come due to the fact that they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs