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Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When customers have to choose a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Consumers Could Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The better other users explain your services or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social reviews data, Facebook impacts the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are likely to trust a local business.
Source: RevLocal
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you quickly select a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of client reviews go on without a reply. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Consumers Would Undoubtedly Post A Review If They Were Asked
More than a 35% would post a review to inform others about their client encounter and 24% would definitely direct their review to the business itself.
Over a 26% would want to submit a review to assist other people with their decision making process.
Source: Podium
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers