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64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
83 Percent Of Customers Do Not Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to focus on clients' suggestions online.
Source: Statuslabs
Google Represents 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews
Communicating with your clients creates trust. Even something as basic as reacting to their comments and reviews can make them feel valued.
As you may anticipate, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs
61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two thirds of businesses have excellent and good ratings. Only 5% of companies have a score below three stars.
Source: Brightlocal
The Majority Of Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential customers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs
Clients Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made rapidly.
Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Normally, 142 million customers visit Yelp each month. If you have not claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz