70 Percent Of Consumers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

82% Of Customers Check Out Review Websites Since They Want To Purchase A Service Or A Product And Want To Get The Truth About Business Product Or Services.

Review websites are places that people go to get the truth about a service, item or business. Since they have already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your consumers establishes trust. Even something like responding to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really make use of them.

Although we now know why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of possible clients won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Consumers Might Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a site can only go so far.

Source: Review Trackers

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

74% Of Regional Businesses Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, customers choose to read reviews on their mobile phones.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You