Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the vast bulk of consumers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Customers Review A Companies Feedback To Reviews

Not only do a lot of consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Posts, Instead Of Ads

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

15% Of Buyers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible clients will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a company needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz